ERIC added this field, previously known as Target Audience, to ERIC records in January 1984, but uses it only when the author clearly specifies an intended audience; many records do not include a target audience. Some entries from May 1975 to December 1983 include the retrospective addition of the terms "Practitioners" and/or "Students." ERIC has designated eleven distinct audiences.† This table can be found in the www.eric.ed.gov Help files.
|Audience||Types of Staff / Jobs|
|Community||Church leaders, clergy, community groups, employers, industrial/commercial organizations, local business-people, neighborhood groups|
|Parents||Foster parents, parents, PTA groups, single parents, caretakers|
|Policymakers||Boards of education, education commissions/committees, legislators, regulators, school boards, trustees|
|Practitioners||A generic term that may refer to any of the following 5 sub-categories. [From 2004 forward, cataloged only when specifically identified in the document. Prior to 2004, used in conjunction with any of the sub-categories whether or not the term was identified in the document]|
|Administrators||Administrators, business office staff, college/university presidents, commissioners, consultants/advisors, coordinators, county staff, curriculum specialists, deans, district staff, financial staff, LEA staff, legal staff, planners, principals, SEA staff, superintendents, supervisors|
|Counselors||Career assistance staff, college placement staff, counselors, guidance staff, psychologists (functioning as advisors, e.g., on social adjustment, etc.), student advisors|
|Media Staff||Audiovisual staff, diffusion/dissemination specialists, information system/center staff, librarians, media center staff|
|Support Staff||Athletics (non-teachers), buildings & grounds, food services (e.g., cooks, dieticians, nutritionists), health services (e.g., nurses, physicians, therapists), psychologists (functioning as mental health monitors, psychiatrists, etc.), secretaries, transportation staff, volunteers|
|Teachers||Camp staff, coaches, day care staff, in-service teachers, institutional personnel, part-time teachers, preservice teachers, professors, remedial teachers, special education staff, student teachers, substitute teachers, teacher aides, teacher associations/unions, teacher educators, tutors, vocational education staff|
|Researchers||Analysts, evaluators, experimenters, research managers, researchers, statisticians, surveyors, test construction specialists|
|Students||Learners, pupils, scholars, students|
Note: There are no limitations on the number of audiences that may be cataloged other than adherence to the prescribed list above.
† Indicates information extracted from the ERIC website help files.