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Women's Wear Daily: About

Subject Coverage

  • Retail business
  • Fashion history
  • Popular culture
  • Gender studies
  • Marketing and advertising

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What is Women's Wear Daily?

A comprehensive archive of Women’s Wear Daily, from the first issue in 1910 to material from within the last twelve months, reproduced in high-resolution images. Every page, article, advertisement and cover has been included, with searchable text and indexing. The Women’s Wear Daily Archive preserves one of the fashion industry's most influential reads. Key moments in the history of the industry, as well as major designers, brands, retailers and advertisers are all covered in this publication of record.

This database provides a wealth of information to researchers and students of fashion, marketing, and the retail business as well as supporting inquiry into women’s studies and twentieth-century material culture. The newspaper of record for the clothing industry, WWD has been called ‘the Wall Street Journal of the fashion world’ and ‘the Bible of fashion.’

WWD is daily record of the business of fashion and beauty.  It has a trade focus with business imagery, news coverage and commentary.   Users can also use this database to search for accessories, advertisements, beauty, business, correspondence, fashion, front pages, media, obituaries, retail and runway news.

Women's Wear Daily