The Harper’s Bazaar Archive includes the complete run of U.S. Harper’s Bazaar, i.e. every page---including every advertisement---of every issue of the U.S. edition of Harper’s Bazaar magazine since its first issue in 1867 to the present. All pages are presented in full color and high resolution, and are fully indexed and searchable. This full color collection of approximately 350,000 pages provides a powerful lens into American and international popular culture from the mid-19th century forward, facilitating academic research in wide-ranging fields such as: women’s studies, art, fashion, marketing, advertising, material and popular culture, design, and more.
ProQuest’s Harper’s Bazaar Archive puts nearly 150 years’ worth of primary source material into the hands of the researcher. Digitally available in its entirety for the first time, this large corpora of primary source material unlocks a wealth of information, supporting inquiries into brand identity and history, beauty, body image, style, gender studies, advertising, material culture, social mores, marketing to women, and more,
All editorial content and pictorial features are captured as separate documents to allow for easy search and discovery. For advertisements, the featured company and brand names have been assigned to the document records where possible, and all image captions are captured to a high degree of accuracy, allowing precise retrieval of photographs and illustrations. Contributor names that appear in image credits are also indexed.
History of Harper’s Bazaar Magazine
First published by Harper and Brothers in 1867, William Randolph Hearst purchased Harper’s Bazaar magazine in 1913 for $10,000. Legendary fashion expert Carmel Snow served as editor-in-chief from 1932-1958, passing the baton to her niece, Nancy White, who then served as editor-in-chief until 1971. During Snow and her niece’s leadership of the magazine, Art Director Alexey Brodovitch also reigned (1934-1958), leaving an indelible mark on graphic design with his innovative art direction, and drawing exceptional photographers such as Richard Avedon and, later, Patrick Demarchelier. Once called “a photographer’s magazine” by fashion designer Norman Norell, Harper’s Bazaar has developed a reputation for visual elegance.
Current editor-in-chief, Glenda Bailey was appointed Officer of the Order of the British Empire (OBE) status in 2008 for her contributions to journalism and fashion, and in 2012 was granted the honor of Chevalier des Arts et des Lettres from the French government. Under Bailey’s leadership, the magazine today continues its focus on sophisticated fashion in both everyday fashion and couture. This popular magazine serves as an essential record of material culture and lifestyle over the past two centuries.
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