You can use the browser URLs for sharing O'Reilly content (books, videos etc). For Playlists, a specific sharing feature is available. Links can be used in Moodle, Canvas and other LMS systems.
As a general rule, users should be logged in to their personal accounts before clicking a shared link. However, users will have different experiences with the URL depending on what authentication method the institution is using. Please contact your local librarians for guidance.
You can use the highlighting feature to help you creating citations: